About

Underbelly is a UK based live entertainment company specialising in the creation, curation and management of large-scale cultural events and festivals with a particular focus on city centres. Established in 2000 at the world-renowned Edinburgh Fringe Festival, Underbelly has since produced events in locations from theatres to roundabouts in London, Edinburgh, and Hong Kong.

Our current London events and festivals include Underbelly Festival, London Wonderground at Earls Court, StreetEat, which was one of the first outdoor COVID safe events, Christmas In Leicester Square and Christmas in Trafalgar Square (both for Westminster City Council). We are also the event production partner for WestEnd Live in Trafalgar Square (on behalf of Westminster City Council and Society London Theatre) and Pride in London, the second largest one day event in London. Underbelly also produces La Clique, opening at Marina Bay Sands, Singapore in May.

In Scotland, we produce Underbelly at the Edinburgh Fringe, programming and presenting 200 shows per day across 24 popup theatres and 5 outdoor sites, Edinburgh’s Christmas, and Edinburgh’s Hogmanay Festival (both for City of Edinburgh Council). In 2020, in lieu of live events, we produced FareWell for the online Edinburgh’s Hogmanay celebration which was watched by over 6.5 million people.

We love creating fantastic and unique pop-up events. We love entertaining. We love creating something for all ages and all tastes to enjoy. Most of all, we love live entertainment and events. In 2019, we sold over 1.4 million tickets to events and productions that we produced and welcomed more than 9 million people to our event and festival sites